I spoke this morning to the great group at East Central Indiana Social Media Group in Muncie. Loved this group – lots of engagement! I thought it might be helpful to list the many resources we talked about this morning – so here they are:
Surveys cited:
- Exact Target – Subscribers, Fans and Followers Report (This is the source for the charts that show why fans like and unlike a page. Free once you register – a lot of white papers available here)
- Cygnus 201 Donor Survey (for non profits – the free executive summary has loads of info)
Useful Free Tools – shares content easily with Facebook:
- Screenr (Capture your screen movements to show customers how to find something, etc)
- Issuu (Takes your PDF and creates and interactive book)
- Eventbrite (Great for using to register for events and to sell tickets – free if your event is free)
- For an example of how we use Eventbrite for Richmond Social – see here: www.RichmondSocial.org
Other Online Resources:
- Google Places (Claim your listing and add more details, images, videos, etc)
- Google Alerts (Have topics sent to your email automatically to stay on top of things)
- Yelp (Claim your listing. Are customers leaving reviews?)
- Google for Non Profits (tons and tons of freebie tools here)
Facebook specific links:
- Facebook Insights (Screenr on how to access and what to look for)
- Facebook Marketing – Official guide from Facebook
- Facebook for Non Profits – Official FB resource page for Non Profits (manual is listed on landing page)
- Claiming your Username
- Converting your Profile to a Business Page (in case you have your business page set up as a personal profile)
Lists from presentation:
Developing Content Tips:
- •Photos and video get more attention
- •Avoid negativity or bad mouthing other people/orgs
- •Ask questions
- •Tell a story
- •Be Human – offer transparent posts, suggestions, tips, idea, thoughts and questions
- •Space it out. Quality is better than Quantity
- •Don’t spam other page walls
- •Don’t post irrelevant messages – if you are a shoe store – don’t post weather and travel updates
- •Post early morning or late evening (check your FB Insights to find what fits best for you.
Setting a Specific Goal:
- •To show the human side of our business
- •To get more rsvps to our events
- •To establish ourselves as experts in one area
- •To gain more business partners (non profit)
- •To grow my blog readership
- •To grow my email subscriptions
- •To gain more volunteers
- •Get more people to walk through doors on Tues.
How to Promote your “Social Activity”
- Add a Link on Your Personal Profile
- Embed Widgets on Your Website
- Mention it in your email newsletter
- Place signs in your physical building/lobby
- Post photos and encourage fans to tag themselves
- Place Facebook Ads
- Run a Contest (within TOS)
- Use @Tag
- People can like you via SMS: Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
- Use the share button – from your personal profile
Finally: Social Media Engagement Guidelines – suggestions employee guidelines:
I am happy to share this with you. Please send me an email directly and I will send you a copy. email: Bobbie@MyBellaMarketing.com
Thanks for having me!
